UTM Link Builder
Quick Presets
Enter a website URL above to generate UTM links
Fill in campaign parameters to track your marketing performance
Ad Placement Slot — 728x90 Banner
Tool Information
Shortcuts
Ctrl + KEscQuick Actions
Ad Slot — 300x250
How to Use
Follow these simple steps to create UTM-tracked URLs.
Enter URL
Paste the destination URL you want to track.
Set Parameters
Fill in source, medium, campaign, and other UTM fields.
Generate
Preview and copy your complete UTM-tracked URL.
Use & Track
Use the link in your campaigns and track results.
Why Use This UTM Builder?
The fastest way to create trackable marketing URLs.
Instant Generation
UTM links are generated in real-time as you fill in fields.
Quick Presets
Pre-built templates for Facebook, Google, email, and more.
History Tracking
Save and revisit your previously generated UTM links.
Copy Options
Copy just the URL or a full report with all parameters.
URL Validation
Automatic validation ensures your base URL is correct.
100% Free
No registration, no limits, completely private.
Frequently Asked Questions
What is a UTM parameter?
UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns. They help you identify which sources, mediums, and campaigns drive traffic to your website.
What are the 5 UTM parameters?
The 5 parameters are: utm_source (traffic source like google/facebook), utm_medium (marketing medium like cpc/email), utm_campaign (campaign name), utm_term (paid search keyword), and utm_content (ad content variant).
Which UTM parameters are required?
utm_source and utm_medium are the most important and should always be set. utm_campaign is highly recommended. utm_term and utm_content are optional but useful for detailed tracking.
How do I use the generated URL?
Copy the generated URL and use it in your marketing materials — ads, emails, social posts, or any other channel. When users click the link, analytics tools like Google Analytics will track the UTM parameters.
Should I use uppercase or lowercase?
Best practice is to use lowercase letters consistently. Google Analytics treats UTM values as case-sensitive, so "Facebook" and "facebook" would be tracked as different sources.
Is this tool free and private?
Yes, the UTM Builder is 100% free with no registration required. All URL generation happens entirely in your browser — no data is sent to any server.